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Meaningful Online Marketing for Small Business: Nurturing Relationships the Modern Way
Introduction
Meet Your Instructor - Kathryn Coffman of Fashionably Frank Marketing (5:40)
What is Content Marketing? (1:53)
The Art of Storytelling
Mapping Out Your Ideal Client/Customer (4:45)
DOWNLOAD | Ideal Client / Customer Worksheet
Identifying Their Pain Points (1:49)
Examples of Storytelling-Oriented Copy (Text) (4:16)
POP QUIZ!
Optimizing Your Website for Content Marketing
Website Content Touch Points (7:08)
POP QUIZ!
Increasing Trust & Loyalty by Blogging
Creating Content That Converts (21:03)
DOWNLOAD | Writing Headlines That Stand Out Worksheet
Walk Through & Jam! (2:30)
DOWNLOAD | 15 Blog Post Prompts You Can Start With Today!
POP QUIZ!
Leveraging the Ownership of Your Email List
Basics of Managing an Email List & Blast Example (23:16)
Setting Up an Automation & Your Opt-In Freebie (13:15)
Walk Through & Jam! (1:34)
DOWNLOAD | 15 Email List Prompts You Can Start With Today!
POP QUIZ!
Growing Your Audience Through Social Media
Determining the Right Platforms for Your Niche (4:40)
Copyright 101 - Usage Basics (8:13)
DOWNLOAD | CC0 Stock Photo Resources
Why You Should Hire a Pro Photographer (& Other Imagery Things) (12:03)
Crafting Captions That Convert (22:42)
Walk Through & Jam! (1:10)
DOWNLOAD | 30 Social Media Prompts You Can Start With Today!
Captivating Your Audience Through Live Video & Stories (16:46)
DOWNLOAD | 12 Live Video Prompts You Can Start With Today!
POP QUIZ!
Conclusion
So, Should You Hire Someone to Help? (3:52)
Thank You for Being Here (1:00)
Content Marketing Q&A
Teach online with
Basics of Managing an Email List & Blast Example
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